The available metrics measured by this tool: The Website Authority Checker helps you to quickly check the authority of a website to give you a very strong indication how well a website can perform in Google. If you’d like to know more about content optimization I would suggest checking out the content tools available in this section. Content – Great content is key, but needs authority to really excel.Authority – The authority of a website is based on the number of external backlinks, the quality and relevance of these links.There are two major factors influencing the performance / rankings of your website in search: Some sites get tons of search traffic from Google each day (think of Wikipedia, Amazon, IMDB…), while others are struggling to show up in the SERPs (Search Engine Result pages).
In the eyes of Google not all websites are equal.
Domain Authority / Page Authority checker.
